Spinely™ Press & Media Kit

Premium Australian ergonomic brand improving the way the country sits, works, and drives.

📍 Sydney, NSW – Australia
🌐 spinely.com.au
📧 hi@spinely.com.au
📸 Media assets available across our website and product pages

About Spinely™

Spinely™ is an Australian ergonomic brand dedicated to creating premium comfort products that improve daily posture and support long sitting hours. Designed in Sydney and trusted by thousands of Aussies, our mission is to make everyday comfort accessible, practical, and beautifully engineered.

Founded with a focus on function, durability, and user experience, Spinely™ designs products that fit real Australian lifestyles — from long commutes and office hours to busy trade jobs and home use.

Our flagship product, the ComfortPro Seat Cushion, has quickly become one of Australia’s leading everyday ergonomic sitting solutions.

Mission & Vision

Mission

To help Australians live and move with more comfort, confidence, and freedom — through ergonomically engineered products that improve posture and reduce daily discomfort.

Vision

To become Australia’s most trusted ergonomic comfort brand, supporting millions of people through thoughtful design, innovation, and practical solutions for better sitting.

Key Brand Facts

  • 🇦🇺 Australian-owned ergonomic brand
  • 📍 Based in Sydney, NSW
  • 👥 Helping 3,000+ Australians improve comfort daily
  • 🪑 Focused on posture, pressure relief & long-sitting support
  • ⚙️ Product engineering inspired by real Aussie drivers, workers, and professionals
  • 🚚 Fast national delivery
  • ⭐ 4.9/5 average customer satisfaction

Official Boilerplate (for media use)

Use this paragraph when citing Spinely™ in articles or publications.

Spinely™ is an Australian ergonomic brand specialising in premium comfort and posture-support products. Based in Sydney, Spinely™ designs practical, high-quality solutions for long sitting hours, driving, office work, and everyday use. With thousands of customers across Australia, the brand focuses on durability, functional design, and modern ergonomics to improve the way people sit and move daily.

Media Contact

For press inquiries, interviews, product samples or brand information:

📧 hi@spinely.com.au
📍 Sydney, NSW – Australia

Brand Assets for Media

We provide a range of approved visuals that can be used in online and print publications when crediting Spinely™.

  • Product photography from our official website and product pages
  • Cushion close-ups and material detail imagery
  • Lifestyle scenes featuring Spinely™ cushions in real-use environments
  • Brand visuals that appear across spinely.com.au

Media are welcome to use images directly from our website and product pages when crediting Spinely™ and linking to spinely.com.au.

Product Overview – ComfortPro Seat Cushion

ComfortPro Seat Cushion

Premium ergonomic cushion engineered for posture support and long-sitting comfort in real Australian conditions.

Key Features

  • Triple-layer ergonomic design
  • Pressure-relief contouring for hips and thighs
  • Breathable, removable mesh cover
  • Non-slip base suitable for office chairs and car seats
  • Supports long sitting hours at work, home or on the road

Technical Specs

  • Dimensions: 43 × 49 × 10.5–13 cm
  • Core: High-density memory foam
  • Cover: Breathable mesh fabric, removable & washable
  • Colour: Carbon black with Sage Green Spinely™ tag

Approved Images for Media Use

The following categories of images are approved for online and print use when crediting Spinely™:

  • ComfortPro Cushion close-up shots
  • Cushion in office chair setups
  • Cushion used in cars for long drives
  • Foam and material detail photography
  • Spinely™ vs other-brand comparison visuals
  • Lifestyle images of adults sitting with the cushion (no explicit medical claims)

Please attribute images as: “Image courtesy of Spinely™ (spinely.com.au)”

Brand Guidelines (Essentials)

Brand Name

  • First mention: Spinely™
  • Subsequent mentions: Spinely

Brand Colours

  • Sage Green — #7d7e54
  • Cream — #e8dca8
  • Supporting neutrals: black, white, soft greys

Tone of Voice

  • Clear and conversational
  • Modern and professional
  • Practical and human
  • Premium but approachable
  • Australian in context and examples

How to Reference the Brand

  • “Spinely™ ergonomic products”
  • “Australian ergonomic brand Spinely™”
  • “Spinely™ ComfortPro Seat Cushion”

Company Details